What is “search engine optimization” (SEO)?

Posted in: January 12, 2021 at 6:42 am

By: root

SEO stands for “search engine optimization”. It is the practice of increasing the quantity and quality of traffic to your website through “organic,” “editorial” or “natural” search results on search engines. The earlier and more frequently a website appears in the search results list, the more visitors it receives. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, doing HTML, and associated coding to increase its relevance to specific keywords. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

All major search engines such as Google, Bing and Yahoo have primary search results hence contents are shown based on user relevance.


Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.
And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.
This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.
SEO is the magic you have to work on your Website in order to make Google very likely to include your Website link as one of the top results whenever someone searches for that keyword.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:
If you ever need to hide a dead body, you should place it on the second page of Google search results. Your Website not being shown on the first page of google searches is equivalent to it not ranking at all. But to understand how to show up first in the search engine results, you first need to know how search even works.


Adds Quality to your trafficYou can attract visitors who are interested in products that you offer.
Increases the Quantity of your traffic:  You get genuine people clicking from those search engine results pages (SERPs),
Get Organic results: Ads make up a significant portion of many SERPs. Organic traffic is what most marketers strive to increase. This traffic is defined as visitors coming from a search engine. Contact Web. com Training to Learn Seo from the experts