Add the Power of Social
Posted in: April 13, 2020 at 6:32 am
Website serves the purpose of creating brand awareness for you. But in a nation which is comprised of more than 50% of young generation, branding needs to go an extra mile by leveraging the power of social media on your site
Together, social media channels and your website would work seamlessly to promote your online brand. Including social media on the websites is no more a new practice yet several websites haven’t included links to digital media missing out some potential interactions and impressions.
Following are some points to remember:
1: Include Social Media Buttons
Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. To ensure that users don’t exit your web page altogether, you may want to create the buttons or links so that they open your social media pages in new windows. But all the platforms should be actively managed.
2: Integrate Where it Makes Sense
If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website.
Linking out or displaying inactive social media channels will only cripple your online efforts.
3: Include Up-to-Date Buttons
Social media changes fast—so you should. If you added your buttons a year ago, they are probably palling around with the dinosaurs. In order to maintain credibility within this ever-changing realm, it is important to stay with the times. It is important to be tactful with your social media choices and do your research well.
4: Include Share Buttons
If you sell a product or run a full-fledged e-Commerce site and you haven’t added share buttons to your product pages, you are missing out on a whole host of potential social impressions.
Share buttons should enable website-goers to seamlessly share or recommend a product.
5: Use Analytics
Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links.
If you find that few individuals explore your social media outlets once landing on your page, perhaps your social media buttons aren’t in a convenient location. It’s always best to have actual numbers to back up your choices.
6: Pay Attention to Terms and Conditions
This goes hand in hand with staying up to date and knowledgeable. The way you use social media reflects on your website, as well as your brand as a whole. If you’ve accidentally violated some terms and conditions in the past, delete those pages and do not link out to them even in the interim.
7: Stay Knowledgeable
Don’t get it twisted. With the changing social media landscape and array of rollouts these days, it is easy to confuse social media features. Keep in mind that if you are directed people to your site-there should be some useful for them
8: Use Social Media Insights Alongside Google Analytics
You can act smart with the many types of software available to allow you to see your social media insights alongside your web analytics in order to pick up on trends and to better understand the successes or failures of campaigns.