5 Vital Points of Social Media

DON’T COUNT NUMBERS

Let’s be clear on this point. It’s great to have millions of Twitter followers and Facebook fans, but this fanatic obsession we have with accumulating followers is insane. There is no value in a multitude of fans if they don’t really care about what you have to say. It’s about conversations, relationships and engagement, not only masses.

THINK OTHER PLANS TOO

Social media participation and information sharing can and should be a valuable channel for marketing efforts. Marketing needs to be a multi-pronged approach. Depending on your business or service, you may need print, radio or TV advertising, possibly internet ads or to attend business shows, speaking engagements or workshops and you most definitely need a website.

SMART LISTENING

Social media is only valuable when it’s a two-way cycle. You share information, others comment, you take in information and offer contribution to others. Listening is just as valuable as talking.

SMART TIMINGS

The more time you spend on social media, the better results you get; is a wrong notion. Determine how much time is reasonable for the given portion of your marketing effort, schedule it in your day, and stick to it.

IT DOESN’T HAPPEN OVERNIGHT

Don’t try to follow 10,000 people right away. You’ll just come across as a spammer. Be discerning, build your “network” gradually and consistently. Be selective, be targeted, and be clear on what your objectives are.