In today’s fast paced digital world if you think that mobile friendly websites are only for e-commerce sites, you have a wrong notion. People today are doing all sorts of online research using their mobile devices- be it educational, entertainment or for any other reason under the sun. The world has become mobile-friendly like never before.

According to a recent survey,

i) Visitors are more likely to return to mobile friendly sites

ii) Most of the people leave a site which is not mobile compatible

So, it is clear that if your site isn’t mobile friendly-you are losing business.   Still not sure, let’s explain why you need a mobile friendly website:

1.  Satisfy Your Customer’s Demand

It’s your customer’s need as they are not sitting in front of desktops or laptops. Instead, they’re on the go, and they’re accessing your website from their mobile devices. Here, if you’re unable to satisfy your customer’s demand they will probably go somewhere else.

2.  Everyone is On Mobile

Today, 1.2 billion people are accessing the web from mobile devices. An incredible 80% of all internet users use a smartphone. In other words, if they’re online, they are most likely on their phones. And today’s statistics are only half the story. These numbers will be even more skewed towards mobile in the future. Simply put, you NEED to be thinking mobile, because EVERYONE is on mobile.

3. Change Your Standard Website to a Responsive Website

Mobile phones have smaller displays and will often distort visuals on regular websites. Instead, opt for a responsive website which recognizes the device being used (laptop, PC, tablet, smartphone, etc.) and will resize itself accordingly for optimal viewing.

4. You Might be Penalized from Google

That’s interesting.  If a particular website isn’t mobile friendly, Google recognizes that and be less likely to display it as a legitimate search result since Google wouldn’t be doing its job if half the results displayed were useless to mobile users. Google’s goal is to increase search traffic, including mobile search traffic so if you’re missing the race if you’re not in.

5. You’ll Lose Business

You’ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.

Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you won’t risk “disappearing” from search results. For more information on upgrading your existing website or developing a new mobile friendly website , email