Do you want more leads from Facebook but not sure what to do? Your social media campaigns are not earning much leads? Well, generating leads through Facebook and other social mediums is not an easy task.  Professional help and Facebook ads can provide you your required leads, which not always possible from the usual posts and other social media engagements.

1: Reach Facebook Group Members

While running Facebook ads, you’ve probably thought that targeting an active group that you’re part of is a good idea. Or maybe you’ve come through a Facebook page, which seems perfect. But finally you realize that targeting a group or the page is not working towards your direction. Well, specifically targeting a certain group or page may not bring you leads but if you can target people who liked that group or page will work quite well.

At first, you have to look for keywords used to describe the group or page. Next, create a new ad set. Under Detailed Targeting, you’ll want to set your targeting parameters to those keywords. Enter your first keyword and then click Narrow Audience, then click other keyword and click audience preference accordingly.

2: LinkedIn Connections are Helpful

There’s a pretty cool way you can target select LinkedIn connection with a custom offer. You simply export your list of connections from LinkedIn and upload the connections you want into a Facebook custom audience. Keep in mind that your connections may not have used the same email on LinkedIn as on Facebook, so not all of the emails will match.

3: Targeting People With Relevant Interests

This tactic is a bit more complicated than the others, but it has the potential to scale better. It involves layering keywords and Facebook pages on top of each other to get a very specific group of people.

Basically you brainstorm the key elements that define your target audience and group them into 3 or 4 categories so together they describe your ‘ideal client’ or the potential clients.

4: Focusing Other Relevant Campaigns

If you’re interested in targeting someone who is already running Facebook ads, you could target people interested in AdEspresso, because it helps optimize ads. It’s a good idea to research what audience your target prospect attracts. Often, all you need is just a few minutes on their website.

To do this, brainstorm 3 or 4 core traits that define your ideal client. Enter one of your findings from each trait by using the Narrow Audience option. You’ll end up with three layers.

Remember that each tool, influencer, etc., you change will give you a different audience, so you may need to test different variables to nail down your ideal combination.

5: Zero In on Prospects at Specific Companies

Suppose you want to layer the information your prospect entered on his or her Facebook profile into the targeting area of your ad. Fortunately, there’s an easy way to do this. Go to the Detailed Targeting section and choose Demographics > Work.

This allows you to target small groups of people who hold specific positions within a company, and build your ads to scale if you select a more generic job title.

There are several other ways to use social media advertising to find your future B2B customers. For en expert guidance to generate leads through social media marketing log on to www.webcomindia.biz or mail us: [email protected]

Social media has changed almost every single industry from corporate to health and medical, educational to fashion and lifestyle; credits to its highly interactive features. But when comes to Travel and tourism industry it has revolutionized the sector which is a distinct story.

Thanks to the latest features like selfies, reviews, social media ratings in digital mediums of popular travel blogs and so on.  Perhaps even more importantly, customer service and specifically, customer complaints have really taken the travel industry to a new high.

According to some surveys, 97 percent of millennials are now using social networks while traveling, while over 50 percent are eager to meet other people staying at their hotel.  Meanwhile, 84 percent of Facebook users admitted in a PRSA Travel & Tourism poll that viewing their friends’ post actually influenced their own future travel plans.

It’s certainly a friendly and outgoing trend and it’s something that only benefits the travel industry as a whole. Therefore, travel agents are forced to become more social media friendly and even more well connected to offer superior rates and can be found booking trips site to site. So, lets have a look what trends are in these days:

Planning a holiday online : As said earlier now-a-days planning a trip to anywhere from anywhere in the world is really a no-time matter. Technological advancement has make our world a global village where now we can plan a 6 days & 7 nights trip to Pataya sitting at a corner of Assam. Planning for a destination now include the hotels and stay, the sightseeing, the food you have all in all everything which matters to you can be planned right from the doorstep sitting at the comfort of home. This is possible because all the service providers from hotels to restaurant are live on net. Here who’s not properly social can miss a plenty of options.

Reference of others: When someone is very much pleased with the services of any trip they have –they can probably reference other people to join the same experience through social media. Instead of going to his native place and search people to share his experience he can share it in social sites to number of people. This is an organic form of indirect advertisement which works as a booster for the company/service provider.

Social Media Reviewing: Like the reference, reviewing has also become an integral part for many as it has become easily accessible. Platforms like TripAdvisers provide options to write reviews for any of the hotels, restaurants listed with them. So smart planners plan up everything after thorough research of every reviews.

Finding Groups in Common: As a recent trend travelers love to meet groups in facebook who are also visiting the same place and plan together for a dineout or shopping or anything else. The group activity opens up the limitations of exploring the place with a wider scope giving the service provider more options to serve.

Best View Steal the Show: From the above, one thing is understood clearly that; the more you are visible online, chances of your client engagement will boost up. As popularly said; the best view steal the show, people who can popularize themselves and go viral can easily steal the show being the different among the crowd. For professional help contact us and get the best Social packages customized for your organization. Be Socially active and grow like never before.

A very general question which is simple yet a bit baffled-what is the difference between web designing and web developing? May be we can say a designer is one who designs and developer who works with the HTML codes.

For a layman both design and development sound similar but in reality both the works need different types of skill and expertise.
Web design controls everything involved with the visual aesthetics and usability of a website

Social Media and SEO work hand in hand but they have their separate roles, which are connected. A brand