Seo and Digital marketing

People use Google to search for everything these days. Any question that arises in our mind, comes with the answer ‘Google it!’ Almost 90 % of all people using the internet read online reviews before making a purchasing decision. Even if someone is lost in a new place and looking for some refreshment or accommodation, any kind of service or shops within walking distance, the options for those are pinned in Google Map.

Google is the first place where a potential customer can contact your business. There are many sites online and many more cropping up constantly, with reviews. It becomes quite hard to manage and stand out from the crowd. So it has become all the more important to build a consistently strong online presence. Google Reviews are what help customers to choose your business over another.

TO SET UP YOUR BUSINESS FOR GOOGLE REVIEWS

First, you require a Google Local listing, to verify and take control of your business profile on Google. It is very simple, open the Google My Business page and register your business address. While registering your business, you will have to complete a profile that allows you to associate your business with several keywords and set the geographical boundaries that you serve.

Google sends you a confirmation PIN number for verification via a postcard to your business address. The whole process takes about two weeks time. Once you enter the received PIN number, your profile is verified, and you will be able to get reviews. You can also verify your business by your phone: you receive a code sent by an automated message or phone call to your registered number, and you enter the received code on Google My Business to complete the verification.

You can also get your business instantly verified if you have a verified business website with Google Search Console. After you verify your business listing, you have the opportunity to expand the reach of your brand and share a more detailed business description and information about your services and offers with Google and also to your prospective target audience. After verifying your account allows you can add personal business photos and videos to your profile. Display your business hour and location. Above all create and receive business reviews. So that everything a user needs to know before making a decision about your business, can be seen before they even reach your website.

You should get customers to leave reviews for your business. This should be done in a very natural way. Share your Google page on all other social media networks you have. Ask your customers to leave a review based on a past experience they have had, or appoint a social media manager to get a review from customers, if they were happy with the service they received.  Never leave any of your customer’s review without a response. Reviews are a great way to improve the presence of your brand.

If you need help with any of this, we offer digital marketing and SEO services. Do write to us at [email protected] or check out our website www.webcomindia.biz to know more.

A small business has big dreams but a small budget. There are many companies in the same fix. To stand out and achieve your dreams, you need to be the smartest and thing differently.  In this, you may face a challenge that can make or break your overall business objectives.

To promote your small business you should try to discover the power of social media as a part of your marketing tactic. But social media isn’t very effective on its own. You should have a consistent amount of relevant, unique, interesting, and useful content to share on your social media profiles. Whatever you look for, topics for social media posts, inspiration, or ideas to use to make your blog posts draw customers in, it’s very essential to reevaluate the way you reach your customers. Social media marketing costs more time than financial investment to be unique and has the potential to reach a large number of people. It is the perfect marketing activity for the budget-conscious small business owner.

To add to your social media more successfully, you need to have a Strong and Unique Content Marketing Strategy.
This will help you establish and maintain a successful brand identity that your audience can connect with. Moreover, you can gain a competitive advantage over your competitors. With your consistency, you can generate more website traffic and better exposure to your products and services without making a huge investment.

Hence, Content marketing is one of the most low-cost and effective ways in which you can drive traffic and build awareness for your small business. It may take some time to see the results, but you should not give up.  So stick with your content marketing strategy and work more to refine it. It will definitely lead your small business to great success.

Are you looking to promote your business online through Digital marketing? Whatever be your industry, Web.Com (India) Pvt. Ltd., a professional Digital marketing company in Guwahati, can help you promote your business online. There has been a major shift in how people purchase products and interact with businesses ……more so now post COVID-19. The digital channels have become very vital to grow and engage with customers effectively. Today, there is no better way to promote your business than through digital marketing.

Digital Marketing now is not just another buzzword. It has become the main force driving result-driven business interactions compared to the traditional marketing channels. Here are the different types of digital marketing channels and the ways in which they can benefit your business :

SOCIAL MEDIA MARKETING

Every business, small or big, has a marketing budget and it’s important to spend it in the right direction. Social media marketing is a great way to build your brand and increase your customer base. There are several social media platforms to reach out to your target audience and convert them into leads or customers. According to a survey, brands that don’t advertise on social media risk falling behind. 90 percent of marketers also say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.

There are different platforms Within “social media advertising” like Facebook, Twitter, Instagram to reach your goal. Here you can target your audience based on interests, demographics, and geography. Meanwhile, you can also determine how much you want to pay per click. There are also specific types of ads that work to help meet a specific goal. You can choose whether you want to build traffic to your website, build brand awareness
or start a Lead generation campaign.

SEO

Search Engine Optimization or SEO is the best way to drive traffic to your website organically. The content of your website, if not properly optimized, cannot bring organic search traffic. The customers searching for services or products that you offer will find you if your webpage is optimized.

Your customers are using search engines like Google, Yahoo, Bing daily. Statistics show that over 2 billion people are online and there are 3.5 billion searches per day. And for most of us, it’s almost a second nature to select among the first few search results. With Seo, You can improve your websites rank in Google’s search results.
A strong web presence is what every business needs these days to dominate the industry and competitors. SEO can help you gain that.

GOOGLE ADS

Previously known as Google AdWords, Google Ads is now the largest pay per click advertising platform. This platform helps businesses display ads on Google’s search result pages and their advertising networks. If you are a small business with a limited budget. Furthermore, to ensure their ad is only displayed to potential customers. their ad is only displayed to potential customers.

Marketing is all about connecting with customers in the right place at the right time. And if your customers are spending so much time around digital platforms, then that is what you should subscribe to. There is an opportunity for businesses to run smart campaigns in minutes and drive real results. The Digital platform always offers a substantial return even on small investments.

Digital Marketing is the best platform these days to promote events and connect with the target attendees. With the different online promotion mediums, it has become quite easy to spread the buzz about an upcoming event. Through an integrated social media directed digital marketing plan, there are many cost-effective and clever ways to instantly connect with your audience.

A lot has happened in the events industry this past year. Even small cities like Guwahati play host to a number of prominent events these days. From small business to top-notch companies, organising events have become a smart way to attract new customers and thank the existing ones. But an event is only as successful as the number of attendees. Hence, a pre-event digital marketing strategy can clearly drive customer engagement, and therefore can have a definable impact on your attendance. Digital Promotions can let you target people searching for event-related key terms.

Still wondering how to promote your event? We have listed below the best digital platforms to consider :

SOCIAL MEDIA MARKETING

Social media is a powerful tool to drive attendance, hype, and engagement, whether it’s a physical conference or an online event. In order to reach potential attendees, post-high-quality pictures and videos, and fun updates and highlights of your event. Also, a pre-event buildup can engage both potential attendees and those who’ve registered.
Facebook Ads is another platform that allows you to leverage advanced, granular, and highly accurate audience targeting for your event. It also gives you another assist by providing target parameters to pinpoint your audience. You can even define who they are, what they are interested in, and even what type of information they want, and when.

GOOGLE ADS

Google Ads can be used to place your event ad at the top of a search results page, as well as on YouTube, mobile apps, and over two million websites. You can bid on how much you’ll pay for clicks like an auction while using Google Ads. While using Pay Per Click (PPC) it’s important to choose the right keywords. If you’re putting on a rock concert in Guwahati, then “rock concert Guwahati” is a good place to start.
You can also advertise to your mailing list subscribers. Google allows you to upload your mailing list when creating a PPC ad campaign.

E-MAIL MARKETING

Another instrumental medium to drive subscribers to sign up and attend the event is Email marketing. It is an effective marketing channel for promoting events which also helps to drive maximum ROI. Plus, there is a variety of email and event marketing software that enable marketers to easily launch massive email campaigns.

A great website is the heart of a great digital marketing plan. After all, this is the first thing that attendees see before they register. If you want to secure a great no. of registrations, you need to make sure that your website drives users to that end result. Create a solid landing page, plan your content, enable a chatbot for automated responses to any queries. If you implement the right strategy and the right tool, you can make your event a grand success.

It is now more important than ever for every Hotel to have a great looking website. It is ultimately the consumer who drives change in the market so it is important to ensure that customer will enjoy using the website. A customers prime expectation is that booking accommodation needs to be visual, easy, simple and informative. Moreover, it should also work on whatever device they feel like using at the time.

The first impression of your Hotel is very important in any situation. But when it comes to travel, It doesn’t happen when your guests walk in the door and check-in; it starts when they visit your website.

If your website makes it difficult or time-consuming for a customer to book or distracting, they might change their mind and switch to others.

A website is your Hotels face on the Internet. It reflects your hotel’s unique personality and destination as opposed to using the same template. Having your own independent website you get the freedom to add a greater amount of information to show what really sets you apart. You can also add any external links of relevant sites, which can help with your SEO. With your hotel’s official independent brand site, you will be able to fully optimize to rank for many more keywords.

Web.Com (India) Pvt. Ltd. a pioneer in providing Software solutions across North East and abroad is starting a new website training verticalWeb.Com Training. It is a specialized training & education institute. Our mission is to accomplish the target for current demand of IT professionals. The demand for skilled manpower against the changing technology has created a vacuum in the North East.  Web.Com Training will groom students to meet the demand with practical oriented training and give exposure to LIVE projects.

COURSES DESIGNED TO BENEFIT EVERY INDIVIDUAL

Currently, the biggest challenge in the software industry is to keep pace with the rapidly changing technologies. In fact, everyone, whether he is a student or a professional, it is essential for a constant up gradation of technology.

Keeping this in mind, we have designed courses for software professionals who wish to keep a finger on the pulse of the latest technology.

To emphasize, if you’re someone who has an interest in computers, you can choose from our various courses. We offer Web designing and developing to Mobile App Development and also Digital Marketing to promote the brand’s online presence.

Web DesigningWeb DevelopmentMobile App Development or Digital Marketing courses are short-term professional job oriented courses. Besides, there are huge opportunities available for the students who wish to work in these fields. Furthermore, many private and public organizations are hiring developers regularly to work with them. With the rapid advent of the online industry, the demand of web professionals are increasing and this has created huge job opportunities for the aspirants. Also, an experienced person can work as a freelancer; there are many online companies which provide online projects to these individuals.

Social networking is a web application in which people build a social network or social relation with other people who share similar personal or career interest, activity, background or real-life connection. Whereas Monthly Active User (MAU) is the key performance indicator (KPI) often used by these social networking sites. It is calculated by counting the number of unique users for a 30 day period. Calculating MAU helps determine the value of a social network site and finds the number of users who have an account and uses it on a monthly basis.

FACEBOOK

is on the top with 2.2 billion MAU. Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg. It is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and stream live video. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.

INSTAGRAM

has 700 million MAU. It is a photo and video-sharing social networking service owned by Facebook, Inc. Twitter was created by Kevin Systrom and Mike Krieger and launched in October 2010. It is also a popular marketing channel for brands, especially in the beauty, fashion, and luxury segment. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account’s posts can be shared publicly or with pre-approved followers. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users whom you choose to follow. Users can browse other users’ content by tags and locations, and view trending content and can “like” photos.

LINKEDIN

has 500 million members in 200 countries, out of which more than MAU. It is a business- and employment-oriented service that operates via websites and mobile apps. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn allows members to create profiles and connections with each other in an online social network which may represent real-world professional relationships. Members can invite anyone to become a connection. It also requires connections to have a pre-existing relationship. With a basic membership, a member can only establish connections with someone he has worked with, knows professionally, online or offline or has gone to school with. Premium subscriptions can be purchased to provide members better access to contacts in the LinkedIn database.

TWITTER

has 327MAU. It was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. Twitter is an online news, social networking, and micro-blogging service, enabling registered users to read and post short messages known as “tweets”. In this networking site users post and interact with messages. Tweets were originally restricted to 140 characters, but since November 7, 2017, this limit was doubled to 280 characters for all languages except Japanese, Korean, and Chinese. Registered users can post tweets, but those who are unregistered can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or mobile apps. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

GOOGLE PLUS

has 3.5 million users is an Internet-based social network that is owned and operated by Google launched in June 2011. A user profile is a publicly visible account of a user that is attached to many Google properties. Its features include the ability to post photos and status updates to the stream or interest-based communities, group, different types of relationships into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums. It also includes several identity service sections, such as a contributor and other profiles area that let one link their properties across the web. These sections optionally link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to.

SEO stands for “search engine optimization.” (SEO) is the practice of increasing the quantity and quality of traffic to your website through “organic,” “editorial” or “natural” search results on search engines. In general, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

GUESS HOW MANY BLOG POSTS PEOPLE PUBLISH EACH DAY.

Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.
And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.
This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.
SEO is the magic you have to work on your Website in order to make Google very likely to include your Website link as one of the top results whenever someone searches for that keyword. Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:
If you ever need to hide a dead body, you should place it on the second page of Google search results. If your Website or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all. But to understand how to show up first in the search engine results, you first need to know how search even works.

THEREFORE SEO:

Adds Quality to your trafficYou can attract visitors who are genuinely interested in products that you offer.
Increases the Quantity of your traffic:  You get genuine people clicking from those search engine results pages (SERPs),
Get Organic results: Ads make up a significant portion of many SERPs. Organic traffic is what most marketers strive to increase. This traffic is defined as visitors coming from a search engine. Contact Web. com Training to Learn Seo from the experts

For an effective search engine optimization, a good social media strategy is must, which is mostly misunderstood by many. For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet and both of these are inter-connected. The relationship between the two primarily has to do with establishing social media profiles, gaining social shares and leveraging high-authority social networks to establish quality backlinks.

  1. Social sharing directly increases the visibility of a page, which means it may get noticed by a creator of content, such as a blogger, journalist, or author. That creator may mention it in a subsequent piece of content. If they linked to it, that page is then more likely to rank. For sharing to affect rankings, a lot of things have to go right, such
  2. Why to share? b) Whom to share? c) What to share?

One way to help this process along is to actively build relationships with content creators, sharing content with them specifically. Social influencers amplify impressions, but content creators create the ranking benefit. They include:

  • Bloggers and blog editors
  • Journalists
  • Podcasters
  • Academic Researchers
  • Event producers

If rankings are important to you, relationships with creators of content are important to you. Content creators are a hidden, but important, target audience for most businesses. But many of them don’t realize it.

  1. When links to your content are established across each of your social media platforms they serve as a guide for search engines to understand what websites are credible and how they should be ranked for specific keywords.

This will help your company to be found based on its social media content due to the specific keywords that are used on each of your social media platform pages. This is extremely important for (business-to-business) B2B marketing because it will help you to be found by and communicate with your target market.

In addition, social media profiles generally rank well (often very high) in search engines. Each of the big social media platforms serve as authority sites that will often rank higher than a company’s own website.

  1. Another important factor to consider is that each social media platform is essentially a search engine. Many social media users are now searching social media for specific products or services.

Oftentimes social networks provide more specific results than general search engines may provide. LinkedIn is the best B2B connection hub and Slideshare has joined Youtube as B2B content hubs.

In regards to the relationship between social media and search engine optimization the objective is to establish a complete presence on each social media platform. This will help you to get found more often on search engines by your target audience.

Website serves the purpose of creating brand awareness for you. But in a nation which is comprised of more than 50% of young generation, branding needs to go an extra mile by leveraging the power of social media on your site

Together, social media channels and your website would work seamlessly to promote your online brand. Including social media on the websites is no more a new practice yet several websites haven’t included links to digital media missing out some potential interactions and impressions.

Following are some points to remember:

1: Include Social Media Buttons

Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. To ensure that users don’t exit your web page altogether, you may want to create the buttons or links so that they open your social media pages in new windows. But all the platforms should be actively managed.

2: Integrate Where it Makes Sense

If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website.

Linking out or displaying inactive social media channels will only cripple your online efforts.

3: Include Up-to-Date Buttons

Social media changes fast—so you should. If you added your buttons a year ago, they are probably palling around with the dinosaurs. In order to maintain credibility within this ever-changing realm, it is important to stay with the times. It is important to be tactful with your social media choices and do your research well.

4: Include Share Buttons

If you sell a product or run a full-fledged e-Commerce site and you haven’t added share buttons to your product pages, you are missing out on a whole host of potential social impressions.

Share buttons should enable website-goers to seamlessly share or recommend a product.

5: Use Analytics

Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links.

If you find that few individuals explore your social media outlets once landing on your page, perhaps your social media buttons aren’t in a convenient location. It’s always best to have actual numbers to back up your choices.

6: Pay Attention to Terms and Conditions

This goes hand in hand with staying up to date and knowledgeable. The way you use social media reflects on your website, as well as your brand as a whole. If you’ve accidentally violated some terms and conditions in the past, delete those pages and do not link out to them even in the interim.

7: Stay Knowledgeable

Don’t get it twisted. With the changing social media landscape and array of rollouts these days, it is easy to confuse social media features. Keep in mind that if you are directed people to your site-there should be some useful for them

8: Use Social Media Insights Alongside Google Analytics

You can act smart with the many types of software available to allow you to see your social media insights alongside your web analytics in order to pick up on trends and to better understand the successes or failures of campaigns.