With social advertisements, it is easier for businesses to spread their message and connect with their target audience. But if you really want to stand out and keep on pursuing new frontiers that can give you the competitive edge, there is one area of digital marketing that is undergoing rapid growth. Though seldom heard about, it is the mobile advertising. It encompasses all advertising activities that target smartphone and tablet users with advertisements on mobile websites, apps, games, and app stores. Promotional content delivered through SMS and app messages also qualifies as a form of mobile marketing.
MOBILE MARKETING IS POPULAR AND TRENDY
Customers generally keep their handsets with them which enables an individual to receive the information at the very moment it has been forwarded. Thus, mobile marketing strategies are very prompt.
HUGE RANGE OF AUDIENCE
India’s smartphone market is growing rapidly. The number of people using the mobile internet has surpassed the ones using a desktop. People owning smartphones have also increased across all sections of society – educated and uneducated as well. This change has increased the reach of mobile marketing. People having access to mobile ads have also increased. Thus mobile advertising has a wider reach compared to other devices.
Mobile phones are carried on the person making it a more efficient medium to transmit messages, unlike laptops and desktops. Advertisements have more visibility as there is no concern about time and location. These ads can also be particularly focused on nearby customers with the help of their smartphones.
IMMEDIATE IMPACT AS ANY INFORMATION SHARED GOES EASILY VIRAL
Mobile marketing and advertising goes viral and connect with much more prospective customers more quickly. Social media outlets on our handsets make it very simple for mobile information to communicate with the customers. Mobile phones are the handiest gadget that everyone carries all the time with them. Almost 90% of the text messages, that are sent to handsets are read within 5 minutes. Branded text messages also have nearly 95% open rate.
MOBILE SITES RANK HIGHER
Google is trying to push more on websites that are mobile friendly, as mobile searches have consistently risen since 2009 and finally surpassed desktop searches in 2018. In Google, speed has always been a factor of ranking. Previously it was based on the desktop version of the sites, but now it looks at mobile site load speed as well. On March 26th, 2018, Google officially announced that they would be using mobile first indexing. Businesses with slow mobile sites face a decrease in mobile organic rankings.
SEARCH FOR YOUR TARGET MARKET
To start promoting your brand in Social Media it is very important to identify your target audience. Everyone might not be interested in your piece of information so the message should be concise and relevant to the targeted audience. Your target audience may include a specific group of demographics, location, behaviors, and interests. So now a day’s every Social media site has a search engine, which enables one to find the conversations in their related field.
CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM
Firstly you need to identify THE MOST POPULAR SOCIAL NETWORKS AND ITS MONTHLY ACTIVE USERS (MAU) and where the people that you want to see your brand are. How you can improve your brand awareness through these specific social media channels. Try to focus on the channel that works for your brand and business. There are already many social media platforms and many are coming up. It is necessary that you identify the right social media channels where you can find most of your target users.
USE CONTENT THAT IS RELEVANT AND YIELDS VALUE
To improve your brand reach and awareness you need to improve your business pages and conduct profitable paid advertising campaigns. For this, it is important that you define your tone of voice and considering what is beneficial for the page and your audience. Analyze the posts that you have shared so far to draw a conclusion on the acceptance of your posts on different platforms. For that, you must also take into consideration your follower’s opinions, comments, and criticisms. Find out the tone that suits your brand and work on it to enhance your reach in social media.
MAKE CONTENTS THAT GET NOTICED
The main aim of social media marketing is to get your content noticed in the super fast world of Social Media. To get the attention of your target audience you need to be outstanding. Attaching a visual content can be beneficial to your updates regardless of the platform. If you analyze the posts that are shared on social media and find out which post made you stop and take notice. It must be an image or video attached post that caught your eye. If you attach an image or post a video with every blog, post or article, its reach organically increases. However, it is necessary that the image is relevant to your brand and connects to the reader.
BE APPEALING AND CONSISTENT
Most businesses own a social media channel to promote them. Thousands of business and start-ups create a social profile every day. It comes as a challenge to stand out in this competition and create a consistent presence for years ahead. To make people stand with your brand create posts that connect your brand with related people. It’s also essential to be consistent with all that you do on social media to define your brand identity across all channels. Provide your audiences with valuable content that keeps them up-to-date on your related field.
SHARE SOCIAL PROOF
As humans, we always look for social proof to justify our actions. Social proof in marketing uses social signals like positive reviews, testimonials and brands popularity to boost your credibility towards your readers or potential customers. If the wisdom of your team in action is used properly this will add credits to your social profile and enhance your trustworthiness. These days’ 80 % of people using the internet refer to reviews and feedback before getting to any conclusion.
LASTLY, BE EXPERIMENTAL
Everyone is focused on enhancing themselves. The single thing that is constant on social media is change. Compare the standards of social media of today with years back; you will see the type of contents that connects with users, always keeps on changing. So keep trying for smart variations to see where your engagement and conversion numbers. Experimentation can sound a bit intimidating, but doing it with the right tools, and having adopted the right mindset, anyone can manage a victorious social media testing program. To keep growing, constantly alter your content delivery and be in touch with the people who value your brand.
A content management system can be defined as a system used for creating, editing and publishing content in a consistent and organized manner. It is a software application or set of related programs that are used to create and manage digital content.
Web.Com(India) has over 14 years of expertise developing and implementing Content Management Systems (CMS) ranging from small businesses, large corporate firms and Govt./PSU units. The key to a great CMS is being user friendly. A feature rich system can be utilized to bring out the best in a website only if the user experience is easy and can be handled by a less technically aware person.
When we design and develop CMS, our project management team corresponds with the client personally regarding the user interface and the optimum performance that is expected. This ensures that the client doesn’t get surprised when they are delivered the CMS and more importantly feel much more secure of being in a friendly environment within the system that they would be using at large.
Our CMS are divided into two sections:
Off the Shelf
When the client requires a CMS with default features regarding the usual maintenance of their websites involving updating of content and adding/removing pages and also some high end features like social media integration and implementation time being a constraint or essence, we advise and implement ready made solutions.
Sometimes a readymade content management system doesn’t quite fit the client’s requirement. This is where a customized CMS comes into action. Our experts co-ordinate with the client in order to understand and execute their requirements while creating a user friendly CMS.
CMS is largely supported by the PHP and .NET platforms. Environments such as DRUPAL and JOOMLA! helps provide the necessary modules which meet and fit the requirements. If existing modules do not work as desired, individual modules would be developed to work as expected by the client with the same familiar CMS environment.
Web.Com (India) Pvt. Ltd. a pioneer in providing Software solutions across North East and abroad is starting a new website training vertical, Web.Com Training. It is a specialized training & education institute. Our mission is to accomplish the target for current demand of IT professionals. The demand for skilled manpower against the changing technology has created a vacuum in the North East. Web.Com Training will groom students to meet the demand with practical oriented training and give exposure to LIVE projects.
COURSES DESIGNED TO BENEFIT EVERY INDIVIDUAL
Currently, the biggest challenge in the software industry is to keep pace with the rapidly changing technologies. In fact, everyone, whether he is a student or a professional, it is essential for a constant up gradation of technology.
Keeping this in mind, we have designed courses for software professionals who wish to keep a finger on the pulse of the latest technology.
To emphasize, if you’re someone who has an interest in computers, you can choose from our various courses. We offer Web designing and developing to Mobile App Development and also Digital Marketing to promote the brand’s online presence.
Web Designing, Web Development, Mobile App Development or Digital Marketing courses are short-term professional job oriented courses. Besides, there are huge opportunities available for the students who wish to work in these fields. Furthermore, many private and public organizations are hiring developers regularly to work with them. With the rapid advent of the online industry, the demand of web professionals are increasing and this has created huge job opportunities for the aspirants. Also, an experienced person can work as a freelancer; there are many online companies which provide online projects to these individuals.
In a city like Guwahati, where every next person is seen to be with a handset with mobile data enabled. Here almost 30 % of the population refers to google and search for coupons before taking a decision. It is important for every salon to build a professional website with SEO to stand out. The online appointment booking, e-commerce, and electronic gift codes are also essential to attract customers. Here are some tips for the ones who are trying to create one!
A beauty salon is an essential place for individuals who are curious about their look. So there is quite a wide prospect for your business to bloom. Hence you will just have to make people aware of it and advertise your services. A well-developed Digital Marketing plan can help you make your business successful.
Marketing of A Salon Website in Guwahati:
Unlike retail products, it’s quite difficult for salons to run profitably with walk-in business alone. You must make customers know where you are and the reasons to come to you. Getting the word out about your business you must build a website and start a buzz about your services. The important key services to building your salon’s brand are through Building a website, Focussing on Seo and Google Ads, or Social Media Marketing.
People use Google to search for everything these days. Any question that arises in our mind, comes with the answer ‘Google it!’ Almost 90 % of all people using the internet read online reviews before making a purchasing decision. Even if someone is lost in a new place and looking for some refreshment or accommodation, any kind of service or shops within walking distance, the options for those are pinned in Google Map.
Google is the first place where a potential customer can contact your business. There are many sites online and many more cropping up constantly, with reviews. It becomes quite hard to manage and stand out from the crowd. So it has become all the more important to build a consistently strong online presence. Google Reviews are what help customers to choose your business over another.
TO SET UP YOUR BUSINESS FOR GOOGLE REVIEWS
First, you require a Google Local listing, to verify and take control of your business profile on Google. It is very simple, open the Google My Business page and register your business address. While registering your business, you will have to complete a profile that allows you to associate your business with several keywords and set the geographical boundaries that you serve.
Google sends you a confirmation PIN number for verification via a postcard to your business address. The whole process takes about two weeks time. Once you enter the received PIN number, your profile is verified, and you will be able to get reviews. You can also verify your business by your phone: you receive a code sent by an automated message or phone call to your registered number, and you enter the received code on Google My Business to complete the verification.
You can also get your business instantly verified if you have a verified business website with Google Search Console. After you verify your business listing, you have the opportunity to expand the reach of your brand and share a more detailed business description and information about your services and offers with Google and also to your prospective target audience. After verifying your account allows you can add personal business photos and videos to your profile. Display your business hour and location. Above all create and receive business reviews. So that everything a user needs to know before making a decision about your business, can be seen before they even reach your website.
You should get customers to leave reviews for your business. This should be done in a very natural way. Share your Google page on all other social media networks you have. Ask your customers to leave a review based on a past experience they have had, or appoint a social media manager to get a review from customers, if they were happy with the service they received. Never leave any of your customer’s review without a response. Reviews are a great way to improve the presence of your brand.
A small business has big dreams but a small budget. There are many companies in the same fix. To stand out and achieve your dreams, you need to be the smartest and thing differently. In this, you may face a challenge that can make or break your overall business objectives.
To promote your small business you should try to discover the power of social media as a part of your marketing tactic. But social media isn’t very effective on its own. You should have a consistent amount of relevant, unique, interesting, and useful content to share on your social media profiles. Whatever you look for, topics for social media posts, inspiration, or ideas to use to make your blog posts draw customers in, it’s very essential to reevaluate the way you reach your customers. Social media marketing costs more time than financial investment to be unique and has the potential to reach a large number of people. It is the perfect marketing activity for the budget-conscious small business owner.
To add to your social media more successfully, you need to have a Strong and Unique Content Marketing Strategy.
This will help you establish and maintain a successful brand identity that your audience can connect with. Moreover, you can gain a competitive advantage over your competitors. With your consistency, you can generate more website traffic and better exposure to your products and services without making a huge investment.
Hence, Content marketing is one of the most low-cost and effective ways in which you can drive traffic and build awareness for your small business. It may take some time to see the results, but you should not give up. So stick with your content marketing strategy and work more to refine it. It will definitely lead your small business to great success.
Are you looking to promote your business online through Digital marketing? Whatever be your industry, Web.Com (India) Pvt. Ltd., a professional Digital marketing company in Guwahati, can help you promote your business online. There has been a major shift in how people purchase products and interact with businesses ……more so now post COVID-19. The digital channels have become very vital to grow and engage with customers effectively. Today, there is no better way to promote your business than through digital marketing.
Digital Marketing now is not just another buzzword. It has become the main force driving result-driven business interactions compared to the traditional marketing channels. Here are the different types of digital marketing channels and the ways in which they can benefit your business :
Every business, small or big, has a marketing budget and it’s important to spend it in the right direction. Social media marketing is a great way to build your brand and increase your customer base. There are several social media platforms to reach out to your target audience and convert them into leads or customers. According to a survey, brands that don’t advertise on social media risk falling behind. 90 percent of marketers also say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
There are different platforms Within “social media advertising” like Facebook, Twitter, Instagram to reach your goal. Here you can target your audience based on interests, demographics, and geography. Meanwhile, you can also determine how much you want to pay per click. There are also specific types of ads that work to help meet a specific goal. You can choose whether you want to build traffic to your website, build brand awareness
or start a Lead generation campaign.
Search Engine Optimization or SEO is the best way to drive traffic to your website organically. The content of your website, if not properly optimized, cannot bring organic search traffic. The customers searching for services or products that you offer will find you if your webpage is optimized.
Your customers are using search engines like Google, Yahoo, Bing daily. Statistics show that over 2 billion people are online and there are 3.5 billion searches per day. And for most of us, it’s almost a second nature to select among the first few search results. With Seo, You can improve your websites rank in Google’s search results.
A strong web presence is what every business needs these days to dominate the industry and competitors. SEO can help you gain that.
Previously known as Google AdWords, Google Ads is now the largest pay per click advertising platform. This platform helps businesses display ads on Google’s search result pages and their advertising networks. If you are a small business with a limited budget. Furthermore, to ensure their ad is only displayed to potential customers. their ad is only displayed to potential customers.
Marketing is all about connecting with customers in the right place at the right time. And if your customers are spending so much time around digital platforms, then that is what you should subscribe to. There is an opportunity for businesses to run smart campaigns in minutes and drive real results. The Digital platform always offers a substantial return even on small investments.
Digital Marketing is the best platform these days to promote events and connect with the target attendees. With the different online promotion mediums, it has become quite easy to spread the buzz about an upcoming event. Through an integrated social media directed digital marketing plan, there are many cost-effective and clever ways to instantly connect with your audience.
A lot has happened in the events industry this past year. Even small cities like Guwahati play host to a number of prominent events these days. From small business to top-notch companies, organising events have become a smart way to attract new customers and thank the existing ones. But an event is only as successful as the number of attendees. Hence, a pre-event digital marketing strategy can clearly drive customer engagement, and therefore can have a definable impact on your attendance. Digital Promotions can let you target people searching for event-related key terms.
Still wondering how to promote your event? We have listed below the best digital platforms to consider :
Social media is a powerful tool to drive attendance, hype, and engagement, whether it’s a physical conference or an online event. In order to reach potential attendees, post-high-quality pictures and videos, and fun updates and highlights of your event. Also, a pre-event buildup can engage both potential attendees and those who’ve registered.
Facebook Ads is another platform that allows you to leverage advanced, granular, and highly accurate audience targeting for your event. It also gives you another assist by providing target parameters to pinpoint your audience. You can even define who they are, what they are interested in, and even what type of information they want, and when.
Google Ads can be used to place your event ad at the top of a search results page, as well as on YouTube, mobile apps, and over two million websites. You can bid on how much you’ll pay for clicks like an auction while using Google Ads. While using Pay Per Click (PPC) it’s important to choose the right keywords. If you’re putting on a rock concert in Guwahati, then “rock concert Guwahati” is a good place to start.
You can also advertise to your mailing list subscribers. Google allows you to upload your mailing list when creating a PPC ad campaign.
Another instrumental medium to drive subscribers to sign up and attend the event is Email marketing. It is an effective marketing channel for promoting events which also helps to drive maximum ROI. Plus, there is a variety of email and event marketing software that enable marketers to easily launch massive email campaigns.
A great website is the heart of a great digital marketing plan. After all, this is the first thing that attendees see before they register. If you want to secure a great no. of registrations, you need to make sure that your website drives users to that end result. Create a solid landing page, plan your content, enable a chatbot for automated responses to any queries. If you implement the right strategy and the right tool, you can make your event a grand success.
Social visibility is widely required in today’s mobile friendly population to reach out to them. Apart from the entertainment purpose, a serious platform for ‘professional only’ uses LinkedIn is a smash option to explore and demonstrate your business skill and worth.
Now-a-days LinkedIn has become one of the most effective platforms for expanding your professional reach and improving your business results with more than three billion users. Following are some easy marketing tips to use the World’s widest professional social media site.
1: Create Calls to Action
Make sure you include a call to action in each LinkedIn Publisher post, whether it’s to get more information from another link, contact you, or sign up for a free e-book or white paper. A call to action that speaks directly to your potential, ideal, or current clients will engage your audience and direct them to your funnel.
People who are successful at generating leads with LinkedIn Publisher do a combination of their own content and sharing links to external resources that both inform and build their credibility. They also include a phone number, email address, or calendar link at the end of the post, so prospects can easily contact them.
2: Include Catchy Visuals
Visuals can make or break whether people click on your LinkedIn Publisher articles. Cohesive, colorful, well-branded images will draw people to your article and drive them to open it. For your LinkedIn Publisher articles, you can use your own photos or stock photos, or create custom graphics. If you’re able to, consider hiring a graphic artist to create something special just for your brand.
3: Use Original Contents
If you’re already creating valuable content in the form of blog posts, newsletters, and other articles, you can repurpose content for LinkedIn Publisher. But you’ll also want to create original content for your LinkedIn readers. One reason to publish original, unique content on LinkedIn audience is to use it as a testing platform.
4: Optimize LinkedIn For SEO
LinkedIn now sports 364,000,000+ members and this rapidly growing social media platform consistently ranks highest for its B2B lead generation value, finding new talent or landing a new job. Yet, many companies are still not aware of the search engine optimization value LinkedIn offers. Treat and optimize your LinkedIn company page for SEO just as you would any page on your website.
5: Be Market Smart
Before posting anything on social media, you need to know why are you doing this and who will be benefited. When posting on LinkedIn, research and engage with new users and groups before reaching out with appropriate content.